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    Case Studies

    Case Study: DIYPRCourse.com

    When Emily Florence, a PR maven and the founder of SavvyMiss.com, was launching her new online course she came to me for help with the sales copy. Emily already had a strong first draft…

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    My Work

    My Work on … Destination42.com

    I launched Destination42 on October 1, 2013. It was an idea I had been kicking around for awhile, combining my passion for travel with a niche (couples travel) I related to. It was a…

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    My Work

    My Work on … TotalBeauty.com

    I spent six years at Total Beauty Media, working my way up from assistant editor to senior editor. Along the way I played with a lot of makeup, attended several Fashion Weeks in New…

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    My Work

    My Work on … BeautyRiot.com

    When I took over the day-to-day operations of BeautyRiot.com in 2010 the site was in the middle of a massive re-branding and re-launch. The basic design was set, but when it came to the…

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    My Work

    My Work on … SavvyMiss.com

    I joined the small-but-mighty SavvyMiss.com team in February 2007. While there I was in charge of the following sections: Ambitious Women, Dating & Love, Career & Money and Living. I also copy edited all…

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    My Work

    My Work on … SellingOut.com

    In March of 2014 I joined the team running SellingOut.com, the B2B blog from Goldstar’s CEO Jim McCarthy. I was asked to not only edit and write posts, but also help set up an…